CHALLENGE

We fully believe that if you look good, you play good. And if the program looks good, the players will come. So will the sponsors.

Build a brand for a local AAU basketball program that appeals to girls and boys of all ages.

Nothing would've happened without the help of many people doing work for way less than they're worth. So, huge thanks to Mark Butorac, Jensen Granger, Nicole Melville and many others.

INSIGHT

EXECUTION

I wanted Golden City's brand to stand up against any NBA, WNBA or D1 program.

Clean. Iconic. Universal.

From the comments we've received over the years from players, fans and people at Under Armour, I think we achieved that.

After Golden City signed with Under Armour, I wanted to take advantage of their ICON Customized program.

After designing a few products, we shot them in the studio and put the files I used on Golden City's site so players, family and supporters could make their own custom UA gear.

For the 2019 Girls AAU Circuit, Under Armour let us design the uniforms in their online builder (with some limitations). But it was still fun.

We got the fonts and exact colors we wanted. I'm also happy we were able to keep both jerseys clean and simple.

There's also been a lot of content creation for social platforms and the website. Tryouts. Camps. Fundraisers. Tournaments. Awards. College commitments.