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| Defy Logic

Logitech In-House Team

ONE SHOW - shortlist - brand-side initiated projects
ART DIRECTORS CLUB - shortlist - tv/film/online video
SF ADDYS - silver (anthem) - internet commercial
SF ADDYS - silver (Lil Nas X spot) - internet commercial
SF ADDYS - bronze national spot up to 2min
SF ADDYS - bronze - copywriting

The old rules no longer apply

DEFY LOGIC

Logic. It's a beautiful thing. But it can keep things expected. Safe. And even hold us back. For those who yearn to bring more creativity, equality and a bit of he extraordinary to the world, they need to leap past what logic dictates.

These are the story of individuals defying expectations, ignoring limits, and creating a new logic that fits whatever they want to do next.

concept

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design

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strategy

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Lil Nas X even used footage from our shoot in his "Official Video except it's not the official video at all" music video

Mercedes Bazan

Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more.

YesYesNo

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