Check The Coast

Check The Coast
California Coastal Commission

Featuring Adrian Grenier
Shot by Brian Wedge

case study

CHALLENGE

To remain in the California Tax Donation Program, the California Coastal Commission needed to raise $250,000. But they were on the form as the "Protect Our Coast And Oceans Fund".

CONCEPT

Make the tax donation as easy to remember as possible. So we really focused on the 'check' and 'coast'. The hand symbol and logo together would ingrain themselves into the people's brains.

RESULTS

I helped lead the team that created the Check The Coast campaign which played a part in the California Coastal Commission beating their goal by $10,000. And they still run this campaign every year.

This campaign would go on to feature:

  • Dominique Crenn, Chef
  • Ron Finley, the Ghetto Gardener
  • Lisa Ling
  • Gavin Newsom
  • Kerri Walsh Jennings, Olympic Gold Medalist
  • Kassia Meador, Surfer
  • Tom Steyer
  • Adrian Gonzalez, Baseball Player
  • Eric Balfour, Actor
  • Alysia Reiner, Actor

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