Co-Directed by Bill Benz & JJ Adler
Ruckus Films
Dongles are a pain in the @$$ for everyone involved. Dongles get lost. They break. Or you need to dongles on top of dongles for them to work. But there wasn't a dongleless option for business headsets until Logitech introduced Native Bluetooth technology to the working world.
To show the dongle didn't have a place in modern offices (at work or at home), we sent him to a different one—The Department of Retired Office Technology, where Dongle met his new, err old collegues.
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Our characters were made by legendary SNL costume designer, Sam Hill.
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Before we went live with Dongle's existential crisis, we gave attendees at InfoComm an early look. We even had a local Vegas Dongle and Contact Organizer in attendance to take photos, network, and do some press interviews.
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Then when launched our campaign where our work audience was—reaching everyone from IT buyers to at-home workers on Fast Co., Inc., LinkedIn, and targeted publications.
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Our :30 edit is my favorite cut.
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