Experience Different

VIDEO • SOCIAL • OUT-OF-HOME • DIGITAL • PRINT

CLIENT:   GoPro
AGENCY:   GoPro Studio

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CHALLENGE

Transformative Travel was a trend emanating from social media feeds. Coincidentally, more GoPros were being purchased for documenting trips than any other use case.

The trick would be putting it all together for new customers without pissing off the core audience.

Execute a global travel-focused campaign utilizing various GoPro production teams around the world. Without being able to utilize storyboards or actors.

I wrote a bunch of scripts and copy around certain travel topics. I also built production guides for each team so they could get photos and video clips from their part of the world that addressed those topics.

With focused footage from around the world, I worked with over a dozen creatives to build a campaign that filled all major forms of media.

INSIGHT

EXECUTION

These folks from the Philippines even took the voiceover from our spot and made their own edit.

Related Projects

GoPro • "Minds Travel"

Sights. Smells. Tastes. When we have adventures and create vivid memories, we can always go back.

GoPro • "Trip On"

Trade the 5-star for a hostel,
leave the spa for a surfboard
and put your carry-ons in the 4x4.