Eric Flynn - CD • CW

Experience Different

GoPro
Experience Different

Produced, shot and edited in-house

Go To Opposite Ends of the Earth

To Prove We're Closer Than We Think

People everywhere were traveling to transform their lives and how they feel. While almost everyone is familiar with GoPro, many were unaware that more GoPros were purchased for travel than anything else.

To do a big travel campaign without alienating our core audience, we had to capture travel the GoPro way. No storyboards. No actors. Just a small collection of teams sent around the world to capture the joy of exploration and discovery—meticulously planned and scripted though of course.