CHALLENGE

There was an internal drive to return GoPro's marketing to its action heritage. But there was also a need to do another travel campaign, as it was still the #1 use case.

Build a travel campaign with an increased focus on core sports and badassery.

In addition to filming more action-sport activities at vacation destinations, this campaign featured twists on classic idioms and travel-beaten cameras.

INSIGHT

EXECUTION

Related Projects

GoPro • "Experience Different"

Leave the guidebooks at home and appreciate how each moment changes you.

GoPro • "Minds Travel"

Sights. Smells. Tastes. When we have adventures and create vivid memories, we can always go back.