Minds Travel
Minds Travel
FEATURING
ALANA BLANCHARD • LAKEY PETERSON
BIANCA BUITENDAG • JOHANNE DEFAY
Produced, shot and edited in-house
Huge props to Bianca, who on top of being an incredible surfer, stepped into a recording studio for the first time in her life (patched in from a studio in Hawaii) and did an incredible job with the voiceover.
The Moments In Between Are
The Moments Worth Preserving
We needed content for a camera campaign, a drone campaign, and a travel campaign, but didn't have the budget for a shoot. Luckily, there was a surf trip on the horizon and the production team on that one wanted to do something different and tell a story.
The four professional surfers on this Bali trip weren't random. Alana, Lakey, Bianca, and Johanne were friends—making this a surf production and a girls' trip.
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Major credit goes to Jensen Granger and Anthony Walsh who captured all the photo and video content in Bali. Jensen planted the seeds for this secret plan, edited the videos, and so much more. Walsh, who is as good a creative as he is a professional surfer, got some of the best shots.
Thanks to those two and the producers, we were able to create ads for the HERO5 camera and Karma drone/stabilizer launches that each had a global media plan.
:30 AD
Print spread
Print ad
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