Snapchat Lens

Snapchat Lens
GoPro

Produced with Snapchat

  • First Snapchat Lens with a live feed inside mirroring the action
  • First simulated backflip on Snapchat (I believe)
  • Surpassed Snapchat’s estimated plays by over 300% with a total of 36.3M plays
  • Traffic on GoPro.com went up +8%
  • Performed strongly with our female audience, with about 68% of the total delivery
  • According to Nielsen, exposed audiences saw a lift in awareness, favorability and purchase intent

case study

Other work

GoPro | Experience Different
GoPro | Trip On
GoPro | This Is Action